Posts Tagged ‘Toyota Motors’
27 Toyota Vehicles at 2006 Auto Guangzhou
Mark Clarkson asked:
The Toyota Motor Corporation primarily focuses on the manufacturing and production of their products in the automotive market. That is why Toyota remains undisputed in terms of market profitability compared to its competitors. Toyota also opened numerous regional divisions such as Toyota’s luxury car manufacturer, Lexus and Scion. And when talking about Toyota and the automotive industry, Toyota will be presenting 27 vehicles the 4th China (Guangzhou) International Auto Exhibition. The auto exhibition is currently on going at the province of Guangzhou in China, and had just started last July 24, 2006.
Toyota will be displaying a total of 27 concept vehicles along with their latest production vehicles. This number is a huge amount and actually is the largest that Toyota has ever presented for such a car exhibition. Toyota would also be joining the Guangzhou Auto Exhibition, well, since Guangzhou Toyota Motor Co. Ltd. (GMTC) had been established and started their operation last 2004. During the mentioned auto show, Toyota will present the new safety technology features of their models such as the Toyota Prius and Toyota Reiz. Safety is one of the main priorities of Toyota Motors’ production vehicles.
In addition to these, Toyota will also present a diverse selection of their all-new hybrid concept and production vehicles that include the new Toyota Tundra concept, which will come in availability early this 2007. Also included is the Fine-T concept, the modified version of rugged Toyota RAV4 and Previa, Lexus ES350, Lexus IS300, and GTMC’s new production vehicle, the new Toyota Camry. These are only a few of the 27 vehicles that will be displayed during the exhibition. Various products from Toyota and new Toyota parts like Toyota Camry parts will be also featured in the show.
Hoshibi Inaba, the Vice President of Toyota said that: “This year, we began production of the Camry with the world’s highest quality levels at a cutting-edge plant in Guangzhou, and it has thus far been extremely well received by customers. Toyota hopes to make contributions, modest though they may be, to the balanced development of an automobile society in China through the provision of various products as well as through environmental and safety initiatives.”
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The Toyota Motor Corporation primarily focuses on the manufacturing and production of their products in the automotive market. That is why Toyota remains undisputed in terms of market profitability compared to its competitors. Toyota also opened numerous regional divisions such as Toyota’s luxury car manufacturer, Lexus and Scion. And when talking about Toyota and the automotive industry, Toyota will be presenting 27 vehicles the 4th China (Guangzhou) International Auto Exhibition. The auto exhibition is currently on going at the province of Guangzhou in China, and had just started last July 24, 2006.
Toyota will be displaying a total of 27 concept vehicles along with their latest production vehicles. This number is a huge amount and actually is the largest that Toyota has ever presented for such a car exhibition. Toyota would also be joining the Guangzhou Auto Exhibition, well, since Guangzhou Toyota Motor Co. Ltd. (GMTC) had been established and started their operation last 2004. During the mentioned auto show, Toyota will present the new safety technology features of their models such as the Toyota Prius and Toyota Reiz. Safety is one of the main priorities of Toyota Motors’ production vehicles.
In addition to these, Toyota will also present a diverse selection of their all-new hybrid concept and production vehicles that include the new Toyota Tundra concept, which will come in availability early this 2007. Also included is the Fine-T concept, the modified version of rugged Toyota RAV4 and Previa, Lexus ES350, Lexus IS300, and GTMC’s new production vehicle, the new Toyota Camry. These are only a few of the 27 vehicles that will be displayed during the exhibition. Various products from Toyota and new Toyota parts like Toyota Camry parts will be also featured in the show.
Hoshibi Inaba, the Vice President of Toyota said that: “This year, we began production of the Camry with the world’s highest quality levels at a cutting-edge plant in Guangzhou, and it has thus far been extremely well received by customers. Toyota hopes to make contributions, modest though they may be, to the balanced development of an automobile society in China through the provision of various products as well as through environmental and safety initiatives.”
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What Transpires Behind the Toyota Story?
Kaye Leery asked:
Toyota Motor has obtained great public relations last week since three of Korea’s major dallies namely the Chosun IIbo, the Dong-A IIbo, and the JoongAng IIbo has released headline stories about the Japanese automaker’s Lexus plant in Japan. But Media Onul or Media Today which is a KBS TV show that examines issues in the media, has refuted the stories saying that it’s being too similar.
As a matter of fact, a headline story like that carried in a major newspaper is much more efficient in reaching consumers as compared to dozens of ads amounting to millions of won each. Last June 8, the current largest automaker in the world and producer of top-of-the-line Toyota coil springs, Toyota Motors has invited 53 journalists from 44 Japanese and foreign companies for a publicity event for its Lexus . All the journalists were based in Tokyo. They were requested to gather near the exit of Toyohashi Station in Aichi Prefecture where the plant is located. The one-way trip took an hour and 24 minutes from Tokyo by bullet train and the round trip fare was 17,000 yen or W127,000.
The journalists themselves shouldered the fare, Toyota for its part provided a bus from the station to the plant, the bus trip took about 30 minutes for which Toyota paid for the fuel.
At the bus were boxes on each seat containing a sandwich, fruit, and a bottle of mineral water. It was a lunch box from Toyota, the very same kind you get from convenience store for about 500 yen or W3,700. And if its lunch box cost about 600 yen or W4,500 including the mineral water, Toyota must have spent about 31,800 yen or W238,500 for the lunch of the reporters.
At the press conference was a table laden with Lexus caps. Each of these caps cost approximately 2,000 yen or W17,000 and if ever each of the journalists took a cap it would cost Toyota 106,000 yen or W795,000. Totaling all the expenses of Toyota for the said publicity event it will reach W1 million to bring the journalists out to it plant and that doesn’t include yet the additional amount paid by the automaker to present its car and its own employees. But of course, the journalists could have shouldered those expenses but Toyota preferred to take the responsibility of paying for the whole expenses.
And in fairness to Toyota’s officials they didn’t forced any journalists to write stories in favor of the automaker. The Korean journalists were not also seated together and didn’t compare notes just to ensure that their stories would become headliners as assumed by President Roh Moo-hyun.
After the visit at Toyota’s plant the three Korean dallies presented their stories on the same day in a similar way maybe for the same reason. That very same day the union of Hyundai Motor which is always playing catch up with Toyota in the global market went rallying to oppose the Korea-US free trade agreement.
The Media Onul reported that the “conservative media companies” shares the same view which just makes the KBS TV accurately right.
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Toyota Motor has obtained great public relations last week since three of Korea’s major dallies namely the Chosun IIbo, the Dong-A IIbo, and the JoongAng IIbo has released headline stories about the Japanese automaker’s Lexus plant in Japan. But Media Onul or Media Today which is a KBS TV show that examines issues in the media, has refuted the stories saying that it’s being too similar.
As a matter of fact, a headline story like that carried in a major newspaper is much more efficient in reaching consumers as compared to dozens of ads amounting to millions of won each. Last June 8, the current largest automaker in the world and producer of top-of-the-line Toyota coil springs, Toyota Motors has invited 53 journalists from 44 Japanese and foreign companies for a publicity event for its Lexus . All the journalists were based in Tokyo. They were requested to gather near the exit of Toyohashi Station in Aichi Prefecture where the plant is located. The one-way trip took an hour and 24 minutes from Tokyo by bullet train and the round trip fare was 17,000 yen or W127,000.
The journalists themselves shouldered the fare, Toyota for its part provided a bus from the station to the plant, the bus trip took about 30 minutes for which Toyota paid for the fuel.
At the bus were boxes on each seat containing a sandwich, fruit, and a bottle of mineral water. It was a lunch box from Toyota, the very same kind you get from convenience store for about 500 yen or W3,700. And if its lunch box cost about 600 yen or W4,500 including the mineral water, Toyota must have spent about 31,800 yen or W238,500 for the lunch of the reporters.
At the press conference was a table laden with Lexus caps. Each of these caps cost approximately 2,000 yen or W17,000 and if ever each of the journalists took a cap it would cost Toyota 106,000 yen or W795,000. Totaling all the expenses of Toyota for the said publicity event it will reach W1 million to bring the journalists out to it plant and that doesn’t include yet the additional amount paid by the automaker to present its car and its own employees. But of course, the journalists could have shouldered those expenses but Toyota preferred to take the responsibility of paying for the whole expenses.
And in fairness to Toyota’s officials they didn’t forced any journalists to write stories in favor of the automaker. The Korean journalists were not also seated together and didn’t compare notes just to ensure that their stories would become headliners as assumed by President Roh Moo-hyun.
After the visit at Toyota’s plant the three Korean dallies presented their stories on the same day in a similar way maybe for the same reason. That very same day the union of Hyundai Motor which is always playing catch up with Toyota in the global market went rallying to oppose the Korea-US free trade agreement.
The Media Onul reported that the “conservative media companies” shares the same view which just makes the KBS TV accurately right.
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